UX | UI Designer
Node
A research initiative focused on analyzing the behaviors of newcomers to the cryptocurrency space, with the aim of designing a user-friendly application that bridges the gap between seasoned and novice cryptocurrency users.
Project Overview
To create a platform where all users can invest and educate themselves about crypto at their preferred pace while still being part of the same crypto ecosystem.
Goals
The primary goals for the application are to provide a user-friendly interface, comprehensive educational resources, and a secure environment. The app simplifies onboarding and ensures responsive customer support. It offers portfolio tracking and accessible backstories on cryptocurrencies.
Opportunity
This beginner-friendly crypto app prioritizes education, intuitive onboarding, and accessible support. A friendly design and clear, educational content contribute to a smoother investing process for beginners, making the world of cryptocurrency more approachable and less intimidating.
Research Demographics
The target audience are primarily new crypto users with a keen interest in exploring investment opportunities within the cryptocurrency market.
Research Methods
The key research approaches include:
Interviews
Used to gather information on people interested in crypto and investing.
Surveys
Used to quickly gather information on challenges, personal experiences and changes people would like to be introduced.
New User Persona
Vanessa, 27
Demographics​
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From New York
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Works in finance ​
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Goal:
Sarah she seeks to understand the crypto landscape but is daunted by its technical complexities. Her primary goals include gaining foundational knowledge, making informed investment decisions and ensuring the security of her assets. She wished she had more knowledge of the subject which leaves her cautious in her approach, prioritizing learning and calculated risk-taking as she embarks on her crypto journey.
Product Concept
Node's core idea is to create a platform where all users can invest and educate themselves about crypto at their preferred pace while still being part of the same crypto ecosystem. The platform values education and a user friendly design in order to make the investing process less intimidating. It provides a supportive environment where users can learn about and invest in cryptocurrencies at their own pace, fostering a sense of empowerment and financial literacy within the crypto ecosystem.
Node
An application dedicated to crypto users that values creating a safe place for new users to invest at their own pace.
Screens from App
Coin Activity Screen
Coin Background Info Screen
Chart History Screen
Home Screen
App Prototype
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User Testing
Users exhibited a higher inclination to invest in cryptocurrencies following their interaction with the app, highlighting its effectiveness in bolstering confidence and interest in digital assets. Notably, users found the background information section on cryptocurrencies to be very valuable. This segment of the app provided essential insights, enabling users to make more informed investment decisions and fostering a deeper understanding of the crypto landscape.